After years of working for a large floral distribution company out of Miami, Corrine Heck felt inspired to step away from flower importing, and open her own design studio in Ormond Beach, Florida.  Corrine’s passion has always been design, so opening a wedding flowers studio was a dream come true.   Although the idea of opening a flower business was new to her– there simply wasn’t a “handbook” or network to refer to.  Corrine began crafting technology to make her tedious job of calculating, drafting, & procuring easier for her new flower business.

Year after year, she implemented many practices of operations to better serve clients and simplify the tools.  Corrine’s biggest issue was time.  The task of writing proposals would take incredible amount of time– and was problematic to booking events.  Especially when she had multiple consultations– she would get behind.  She knew there had to be an easier way for florists– and how many were inundated with the problem.

Corrine starting tracking every bloom, cost and metric when crafting an event.  When she proposed a contract to client, she had a beautiful itemized version with imagery and information.  Additionally, she had her entire shopping list created in the moment she provided this contract to her client. This powerful information changed the way that she was able to run her business.

Well, that was nearly eight years ago.   During this time she researched technology, studied business development, involved herself in University programs and spent hours designing every feature you see today.  In 2013 she invested in the database development to scale her model, today, after 3 full years of development.  Details Flowers software officially launched in May of 2015 when we signed our first florist.   This year has been filled with one-on-one meetings, marketing seminars, presentations and symposiums to introduce Details Flowers to the floral community.  What an adventure and experience for an entrepreneur.

Today, Details Flowers is currently helping hundreds of florists across the United States with their floral business.  In March of 2016, Details won the Crummer Graduate School of Business at Rollins University annual Business Plan Competition.  As we grow and reach more users, we look forward to growing and connecting the flower industry from farm, to wholesaler to florist and client.

View entire Details Flowers timeline here.


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Our Outstanding Team Leaders

Our approach is pretty simple. It all comes down to dedicating our talent to developing a comprehensive and intuitive platform that eliminates time-consuming, repetitive tasks. Our product development team is happy to present this invaluable service to you!
Corrine has worked in nearly every aspect of the floral and event industry for over 20 years. She learned the ‘ins and outs’ of flower brokering from some of the industries finest. This invaluable experience inspired her to create an exciting new way for busy floral and event professionals to manage multiple clients with ease and efficiency. DETAILS is the result of her determined effort.
Tanya Barker
Tanya Barker VP of Sales
Samantha Roy
Samantha Roy Sales Executive
With literally a spring in her step, Samantha bursts with her knowledge of flowers, greenery, essential oils and a love of life! She is passionate about canoeing, yoga and collecting all things beautiful! When she is collecting wildflowers, undoubtedly there will be a wildflower crown created and shared! She enjoys relaxing with yoga and continues to be a source of energy throughout the day! With years of experience in the industry, she is a veritable source of knowledge and experience for all that we do at Details Flowers! Her talents are never ending as she is one of those designers that loves to grow everything in her garden and then share it's bounty.
Linda Hunt
Linda Hunt Customer Service Extraordinaire
Linda is a delightful and wonderful addition to the Details team with her enthusiastic love for all things flowers! She has worked in management, raised 5 kids and always has a prayer and some calming sea salts to remedy any situation. Cozy up with a nice cup of coffee, and let Linda help you with all the Details.

DETAILS Flowers is changing the floral and event industry!