Delightful Diva!

by Corrine Heck, April 6, 2017

Delightful and Diva don’t normally go together but when you meet Studio Flora Diva, Beth Hohenessy (pronounced like “go and see”) you will be delighted too!  A true lover of the concept of sharing, caring and trust! Read on and find out how this delightful diva gets it all together, … Continue reading

Botanica International Design Studio

by Linda Hunt, March 23, 2017

On this week’s featured florist, Details Flowers is proud to present Botanica International Design Studio. Since 1989 Botanica has been creating masterpiece’s that resonate deeper than the eye perceives.  Since 1989, Botanica has focused their work on the story that tells the event, the experience of planning your event, and … Continue reading

Bloom and Grow Simply By Saying No!

by Linda Hunt, March 9, 2017

  Although she never mentioned it, this delightfully humble woman is, by all standards, a big part of the wedding industry.  Her website is simple and so is the picture of her with David Tutera.  Yep, the lady has talent and you have undoubtedly witnessed it on TV! When speaking … Continue reading

Get the Umbrella Tree – It’s Raining Roses!

by Linda Hunt, March 2, 2017

On this weeks Featured Florist, Details Flowers is proud to present Raining Roses Productions. Chicago based designer, Jesus Rodriguez, founded Raining Roses Productions Inc. with his partner Jonathan Panczuk in 2001. With a background in fashion and over 20 years of experience in the floral industry, Raining Roses Productions Inc … Continue reading

Always Blooming with Vivid Expressions

by Linda Hunt, January 5, 2017

Always Blooming is how we sometimes sign our emails, an expression of what we do or how we are feeling.  Currently we are interviewing some of the most fascinating and creative people in the floral industry which allows us to enter into a world of creative hearts. An honor for … Continue reading

What good shall I do this day?

by Details Flowers, January 3, 2017

Ben Franklin is considered one of the most brilliant minds in our nation’s history and when I stumbled across this simple outline of his day, it became set in my mind that this would be my 2017 resolution.  Ben Franklin lived simply and did work that he was proud to … Continue reading

Landscape – Floralscape – For Goodness Scape – it’s Fine Line Design!

by Linda Hunt, December 22, 2016

Little did I know there are some special people in Des Moines, Iowa. They enjoy delightfully designed landscapes which were planned and planted many years ago; there are also some special people who enjoy the same designed “floral-scapes”  from this talented and knowledgeable floral and landscape designer.  Let’s take a … Continue reading

Tuesday Testimonials: Mother of the Bride

by Details Flowers, November 8, 2016

I’ve been a wedding designer for a long time.  Almost 14 years now.  When I think about all of the weddings I have done, all 800 of them, I’ve finally gotten the process down.  Sure, all the while learning the right and wrong way to do things, but I can … Continue reading

Every Entrepreneur should FAIL Forward

by Details Flowers, September 19, 2016

The difference between success and failure is only the amount of times that an entrepreneur keeps pushing forward.  So many times along the journey of building what is this wonderful platform, came with many times of near giving up.  I would be lying if I said that every step of … Continue reading

Details takes on Vegas at the Wedding MBA this October

by Corrine Heck, September 13, 2016

The Wedding MBA Conference is the highly anticipated wedding event of the year.  It introduces the newest in technology, boasts wedding celebrity speakers and the newest in trends.  It’s energized, exciting, and the marketplace floor is filled with the latest and greatest in marketing opportunities and game changing technology.  This … Continue reading

Say Aloha to Details at SAF this year

by Details Flowers, September 9, 2016

When it comes to planning a national floral convention, the folks at the Society of American Florists have the right idea.  Florists know luxury & how to have a great event.  By hosting their convention at the Ritz Carlton in Maui, Hawaii makes traveling 3,500 miles all the more worth … Continue reading

South Poplar Ventures and venVelo Invest in Details Flowers

by Details Flowers, September 7, 2016

Some have said that ‘closing the first investment deal is always the hardest part of an entrepreneur’s journey’.  I choose to whole-heartedly agree with this statement because it’s taken me a number of years to get from idea stage to investment.  We still have a long way to go, but to have institutional investors standing … Continue reading


by Details Flowers, September 5, 2016

We’ve decided to mix it up a bit and have a flower Q&A session LIVE on facebook next week to answer basic about Details, the flower industry, pricing tips and any business questions in general.  Join Us on our business page Details Flowers on Tuesday 9/9 @11:30am where I will … Continue reading

Feature: Vellanest- Brand Ambassador

by Details Flowers, August 12, 2016

Spectacular New York designer has flower magic

by Details Flowers, July 29, 2016

When it comes to personality, there is no one bigger than Adam Leffel of Adam Leffel Productions.  I knew from the instant that we first spoke on the phone, that this guy had his act together and was a specialist in his field.  He’s won numerous awards, and notably, he … Continue reading

Girls mean business at the Boss Lady Retreat

by Details Flowers, July 18, 2016

There’s nothing like having good girlfriends to rely on or bounce ideas off.  That’s why I love my local community of Ormond & Daytona Beach.  We have the best culture of well-rounded lady friends in all kinds of industries.  We are blessed to be an entrepreneurial leader in our community– … Continue reading

My Floral Bliss and Georgia is on her Mind

by Linda Hunt, July 15, 2016

Blooming right along we had an opportunity to talk with Holly Cellini of My Floral Bliss, a transplant from California to Georgia where she now creates and services high-end weddings and events.  This California native found herself planted among the peaches after her husband’s promotion required a move and has … Continue reading

Getting to know: Bluegrass Chic; Orlando, Florida

by Details Flowers, July 8, 2016

Getting to know the florists that are using Details is such a treat.  I know that our clients are super savvy, sophisticated, up on trends, and in love with flowers.  When I sat down with Michelle Lewis of Bluegrass Chic in Orlando, it was no different.  She is a master … Continue reading

How to be a trend setter like Taylor Swift

by Corrine Heck, July 6, 2016

“The rest of the world was black and white, But we were in screaming color” (Out of the Woods, Taylor Swift).  My girl Taylor Swift can write a song.  This lyric speaks volumes to me. That is the world of flowers.  Flowers sing with color, like Taylor’s music, they bring … Continue reading

First Promotional Video~ Introducing Details Flowers & Corrine Heck

by Details Flowers, July 2, 2016

While I sit down to write about what this first promotional video means to me, it is realizing that you can really make a dream happen if you put your heart into it.  How many hours have I spent crafting and working on Details Flowers?  When I tried to think about it, … Continue reading

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Details Wins Big

Details Flowers Wins Big!

WINTER PARK, FL (March 25, 2016) – The Rollins College Crummer Graduate School of Business has announced Details Flowers as the 2016 winner of its annual Venture Plan Competition, Central Florida’s very own “Shark Tank” where start-ups battle for funding and mentorship before the region’s top entrepreneurs and venture capitalists. … Continue reading