by Details Flowers, July 17, 2016

In 2015, we were asked to provide a timeline of accomplishments for a local newspaper article.  When finally putting pen to paper, we thought it best to identify some key moments in our company history and overall development including awards, announcements, articles and special people.  We think that the best way to look towards the future is to make notation of the past.  Here is how Details started… and we are looking forward to setting some new milestones on our timeline history.

Details Flowers
October 3, 2016

Featured Speaker at Wedding MBA

Our founder Corrine Heck is slated to be 1 of 6 floral experts speaking at the Wedding MBA conference this October.  Since launching Details Flowers, she has had the opportunity to inspire, organize and connect today’s leading florists with our..Read more

September 6, 2016

Talking all the Details debuts

Facebook LIVE series called “Talking all the Details” debuts on the Details Flowers FB page.

September 21, 2016

Details travels to SAF Maui 2016

Details Flowers is the sponsor for keynote speaker of the SAF Conference, Botanica International Designs of Tampa, Florida.

September 7, 2016

South Poplar Ventures and venVelo invest in Details Flowers

South Poplar Ventures and venVelo announced today that both venture capital companies have invested in Details Flowers, the leading software-as-a-service (SAAS) provider organizing business operations for florists and event planners. “Details Flowers is fortunate to attract such strong investment partners..Read more

August 18, 2016

2016 All Aboard Entrepreneurship Grant Winner

All Aboard Properties is excited to announce we have a winner for the 2016 All Aboard Entrepreneurship Grant! Back in April, we held a contest seeking promising entrepreneurs to award 12 months of free rent at one of our properties..Read more

August 13, 2016

Speaker at the 1st annual Lady Boss Retreat

Lacey McLaughlin, Founder of Idea Dinners, put together a fabulous weekend of amazing Boss Ladies to share their business experience and turning creativity into profits.  What does it mean to be a boss lady?  A boss lady has strength and..Read more

August 10, 2016

News-Journal Article: Details Flowers wins grant, will plant roots in South Daytona

Corrine Heck, founder and CEO of Details Flowers, has a new home for her growing startup company. Heck, who graduated late last year from the Volusia County-funded UCF Business Incubator at Daytona Beach International Airport, was recently selected as the..Read more

July 6, 2016

Fail Forward Movement Co-Chair

Corrine began working with Jayson Meyer of Synergy Billing to lift up and encourage entrepreneurs to celebrate and take risks in their business endeavors.  The Fail Forward movement will begin with a kickoff event on Thursday, September 29, 2016 at..Read more

June 1, 2016

Started Brand Ambassador Program

Details Flowers launched a Brand Ambassador program in June 2016 to showcase many of the outstanding florists that have joined our network.  With a philosophy based in community over competition, these floral thought leaders are inspiring their fellow florists in their..Read more

May 29, 2016

Featured in the Daytona Beach News Journal

On May 29, 2016 Details Flowers and Corrine Heck were featured in our local newspaper, the Daytona Beach News Journal as a company to watch in Central Florida.  This feature outlined our progress and our potential within the floral industry.

May 27, 2016

Mayesh Wholesale Floral App Feature

Mayesh Wholesale is a wonderful industry leader and has a strong commitment to helping their florists source the most beautiful flowers in the world.  We were honored to be considered with our software solution and proudly stand out as the..Read more

March 25, 2016

Appeared on FOX35 Orlando

After winning the Rollins Venture Pitch Competition, Details Flowers was featured on FOX35 Orlando news.

March 24, 2016

2016 Rollins Crummer Business Plan Winner

The Annual Rollins Crummer Business plan competition narrowed down 29 entries to the top 4 and awarded Details Flowers with the $25,000 cash prize.  The award also included an additional $25,000 from Orlando VC firm VenVelo.

November 18, 2015

Presenter at Fleurology with David Tutera

An invitation to present at Fleurology with David Tutera and Corrine Heck traveled to Los Angeles to showcase Details to a wider audience.  Fleurology is a notable association of renowned floral designers and industry experts.

August 18, 2015

Utility Patent Application with USPTO: Filed

July 15, 2015

Martha Stewart American Made Finalist

We were nominated to the Martha Stewart American Made Awards for our innovative software platform Details Flowers.  It was an honor to be considered.  We are very big fans of the Martha Stewart Omnimedia Corporation and look to Martha as..Read more

May 20, 2015

Orlando Venture Pitch Competition ~ Audience Award

Details Flowers was selected to present alongside 3 other start ups at the Quarterly Orlando Venture Pitch competition.  Details Flowers walked away as the Audience favorite and received prizes from local accounting experts and legal advice.

May 14, 2015

Presenter at the Florida Venture Pitch Competition

Details Flowers was selected as 1 of 20 presenting companies at the annual Early Stage Florida Venture Pitch Competition.  The FVF is an annual event drawing venture capitalists from around the state to see the next and brightest companies in..Read more

April 29, 2015

BizBash 2015 ~ Featured Business

BizBash 2015 in Fort Lauderdale served as the early launch pad for our software software Details Flowers.  We were thrilled to have an opportunity to showcase our product on the event floor, and loved to meet so many wonderful event..Read more

April 21, 2015

Officially Launched Details Flowers

We officially launched Details Flowers at the UCF Business Incubator on April 21, 2015 with a keynote presentation by CEO Richard Licursi of VenVelo.  There were over 100 local business mentors, advisors, and partners in the audience and Details signed..Read more

January 1, 2015

Received Angel investment

In January of 2015, Corrine secured an angel initial investment to Details from two local investors, Dr. William Andrews (her first mentor) and a former client that Corrine created 3 of their daughters weddings.  This investment allowed Details to get their product..Read more

September 15, 2014

Attended Wedding MBA Conference

The Wedding MBA Conference hosted their annual event and CEO/Founder Corrine Heck made many new friendships at the convention.

July 22, 2014

Joined the UCF Business Incubation Program

Details Flowers joined the UCF Daytona Beach Business Incubator in 2014 to further enhance their business operations, value propositions and refined pitch presentations.  The UCF Incubator offers many resources and networking event throughout the Central Florida area.

February 3, 2014

Hired RUBY PROGRAMMER to develop on Details Flowers

After months of design and drawings for the Details Flowers Platform, Details hired independent contractor Michael Bethany to put Corrine’s ideas into development.  Within the first two days of seeing what Mike created, Corrine new she had found her “programming..Read more

December 30, 2011

Met Dr. William Andrews

There are a few people in your life that make a true impact on the direction of what you are doing.  For Details and Corrine Heck, this person is Dr. William Andrews.  After a chance meeting at a wedding, Dr...Read more

November 1, 2004

Opened Beachside Flower Boutique

Sometimes you have to take the plunge and follow your heart.  After months of debating, we finally signed our first lease and opened a boutique flower & photography studio in Daytona Beach.

July 1, 2003

Opened Valuflor as Lead Sales Manager

Corrine was offered a position as a Sales Manager for Valuflor– which also allowed her to move back to Central Florida to be closer to family and friends.  She serviced nearly 60 wholesale floral accounts and 10 high-end event florists..Read more

August 5, 2002

Starting working as a Flower Broker

After spending a few years at home as a stay-at-home mom, this self-described busy-bee longed to have a career.  She applied at a few Flower Import Companies while living in Doral, Florida and settled on a smaller independent importer, Interfloral...Read more

June 20, 1983

Brown Family moved to Florida

We all have our 1st day of school pictures, and this is founder Corrine (Brown) Heck on her first day of kindergarten with her older brother, Chris.  We are glad that her mom snapped the photo in front of the..Read more





Florist App Comparison

Leading Flower Wholesaler Mayesh recently did a comparison of all the available flower apps and Details came out on top! Read more of their article here on the Mayesh Blog!  

Letter from our Founder

Over the last few weeks we have had the pleasure to speak with countless florists, both large and small, and have started to get to know you on a personal level!  We truly feel a special bond with each and every one of you-- and want to see your success … Continue reading

Details appears on Fox35 Orlando

Here is our video for our first appearance on Fox35 after winning the Rollins Venture Plan Competition.  Thank you Amy and Cari Coats from Rollins!